What to A/B Test
🔗 CTA Text
"Book a demo" vs "Schedule a call" vs "See pricing". Test which CTA language drives the most clicks.
🖼️ Banner vs No Banner
Do promotional banners increase clicks? Or does a simpler signature perform better?
📸 Photo vs No Photo
Does a headshot increase reply rates? Test with half your team to find out.
🎨 Colour Variations
Brand blue vs brand orange for the CTA. Which colour gets more engagement?
How to Track Results
- Add UTM parameters to your signature links:
?utm_source=email&utm_medium=signature&utm_campaign=v1 - Change to
utm_campaign=v2for the second variant - Track clicks in Google Analytics → Acquisition → Campaigns
- Run each variant for 2–4 weeks to get meaningful data
- Compare click-through rates and choose the winner
Testing Framework
- Week 1–2: Version A (e.g., "Book a demo" with banner)
- Week 3–4: Version B (e.g., "Schedule a call" without banner)
- Compare: CTR, reply rates, meeting bookings
- Winner: Deploy to the full team
📊 Track what works: Our signatures come with UTM-ready links so you can measure performance from day one. Create your testable signature →