The Numbers
40
emails sent per employee per day
10,400
signature impressions per employee per year
$0.003
cost per impression ($29/10,400)
Comparison: Cost Per Impression
| Channel | Cost Per Impression | Quality |
|---|---|---|
| Email Signature | $0.003 | Very high (1:1 relationship) |
| Google Display Ads | $0.50–$2.00 | Low (banner blindness) |
| Facebook Ads | $0.01–$0.05 | Medium |
| LinkedIn Ads | $0.03–$0.10 | Medium-high |
| Business Cards | $0.05–$0.15 | High (but infrequent) |
For Teams: The Multiplier Effect
The ROI multiplies with team size:
- 10-person team: 104,000 branded impressions/year — cost: $490 (Professional tier × 10)
- 50-person team: 520,000 branded impressions/year — that's equivalent to a $5,000+ display ad campaign
- 100-person team: 1,040,000 impressions/year at $0.005 each with team discounts
Beyond Impressions
The true ROI goes beyond impressions:
- Perceived professionalism: 60% of recipients trust you more
- Referral traffic: Website clicks from signature links
- Deal acceleration: Faster responses and shorter sales cycles
- Brand consistency: Unified team presence builds corporate identity
💰 Best ROI in marketing: Starting from $29 AUD — that's less than a business lunch. Create your signature →